Motorola domine le marché des smartphones pliants aux états-unis
Si on vous demandait de nommer la marque qui domine le marché des smartphones pliants aux États-Unis, vous répondriez probablement Samsung. C'est une réponse plausible en raison des nombreux dollars de publicité que Sammy dépense pour promouvoir ses Galaxy Fold en forme de livre et Galaxy Flip en forme de châssis. Mais c'est la mauvaise réponse. Dans un nouveau vidéo, Francisco Jeronimo, vice-président des terminaux chez IDC, et Nabila Popal, directrice principale, Terminaux, IDC, ont discuté de la nouvelle Razr Fold de Motorola. Comment Motorola a-t-elle pris le dessus sur Samsung dans le marché des téléphones pliants en forme de châssis?
Motivated by changes made in 2023, motorola's clamshell razr series has done remarkably well in the us
According to the video, based on IDC's analysis, Motorola is actually the most popular foldable phone manufacturer in the US, with an incredible 50% share of the niche market in the country. The clamshell Razr series has done remarkably well, thanks to some changes first put in place in 2023 with the Razr+. Motorola increased the size of its Quick View cover screen to 3.6 inches, hitting Samsung where it screwed up the most with the Galaxy Z Flip 4.
Samsung quickly followed, moving from a useless 1.9-inch ticker on the Galaxy Z Flip 4 to a 3.4-inch cover screen on the Galaxy Z Flip 5. On last year's models, Motorola's 4-inch Quick View screen on the Razr Ultra (2025) was actually topped by the 4.1-inch cover display on the Flip 7.
The Razr Ultra (2025) featured a 7-inch pOLED internal display with a refresh rate up to 165Hz, compared to the 6.9-inch Dynamic AMOLED 2X internal screen for the Galaxy Z Flip 7, which had a variable refresh rate of 1-120Hz.
What really got the Razr series going in the right direction was Motorola's decision to stop making the Razr appeal to fans of the original Razr feature phone. Instead, Motorola switched from a 7-series midrange Snapdragon application processor (AP) to the 8-series Snapdragon AP with the Razr+ (2023). Last year, Motorola created the top-tier Razr Ultra (2025) to compete with Samsung.
Obviously, this paid off big time for Motorola. Motorola will face a major issue later this year when Apple launches the iPhone Fold (or whatever the phone is ultimately named) later this year. Apple's long-awaited entry in the foldable market is expected to push global foldable sales 30% higher according to IDC. The latter sees Apple taking 22% of worldwide foldable market share this year (2026).
Motorola's new book-style Razr Fold will compete directly with the iPhone Fold, the Galaxy Z Fold 8, and the Pixel 11 Pro Fold. Apple's long-awaited iPhone Fold could electrify the foldable smartphone market with its rumored 7.8-inch no-crease internal display. Of course, Apple being Apple has led discussions about pricing to end up at a figure that no consumer is excited to see. The speculation over pricing has been as high as $2,400. On the other hand, the Motorola Razr Fold is rumored to sport a 6,000 mAh battery compared to the 5,000 mAh cell rumored for the Apple iPhone Fold.
Either a 50% market share will be where the brand peaks in the US foldable market, or Motorola beats back the toughest competition it has had to face in this market and takes the Razr to new highs in 2026 globally and in the US. Overall, Motorola is doing fine in the US as the third most popular smartphone vendor in the country, followed closely by Apple and Samsung.